Hertz, Aleksander

(1879-1928)
   Film producer who dominated the first stage of the development of Polish cinema with his film studio established in 1909, Sfinks (Sphinx). Hertz recognized the commercial appeal of stars. He was responsible for launching the careers of Pola Negri and Jadwiga Smosarska, among others. He was also able to attract the best film professionals, including influential directors Ryszard Bolesławski, Edward Puchalski, and Jan Kucharski; camera operators Jan Skarbek-Malczewski and Zbigniew Gniazdowski; and actors such as Antoni Fertner, Kazimierz Junosza-Stępowski, and Józef Węgrzyn. Hertz is credited as a director or codirector of several films, including The Man (Mężczyzna, 1918), Krysta (1919, with Danny Kaden), and The Promised Land (Ziemia obiecana, 1927, with Zbigniew Gniazdowski). Hertz's premature death in 1928 marked the end of the first period of Polish cinema.
   Historical Dictionary of Polish Cinema by Marek Haltof

Guide to cinema. . 2011.

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